How to Use Digital Marketing to Promote Your Business
For Freelancers & Independent Consultants
The importance and value of implementing an effective digital marketing strategy as a business, corporation, or agency is quite apparent. Not only is it essential to their operations but to their success at large.
But what about as a freelancer or independent consultant? How can YOU use digital marketing to promote your business and see growth in real-time? Well, if you’re a freelancer or independent consultant, this article is for you!
What follows will be a discussion about how you as an independent consultant can use digital marketing as a means of promotion. Further, we’ll discuss the advantages that come along with implementing a digital strategy as an independent consultant.
Digital marketing isn’t just reserved for large corporations and major brands. Quite the opposite, in fact. To learn how YOU can begin to grow your small business through digital marketing, continue reading…
The Importance of Digital Marketing
The value of digital marketing is the same for large corporations as it is for freelancers and independent consultants. Not only has it changed the way we communicate, both leisurely and professionally, but it’s given businesses large and small an opportunity, a platform if you will, to grow at rapid paces.
No matter how you define growth in terms of digital marketing metrics (i.e. Calls to action - CTA’s, conversion rates, traffic, return on investment - ROI, sales, engagement, social media following, impressions, etc.), it’s undeniable how important it is to have a strategy in place to achieve it. Not to mention, when done properly, digital marketing is the most cost-effective strategy available.
The question, however, remains; how do you use digital marketing to grow and promote your business. It holds true that while digital marketing is all but a magical wand for businesses and independent consultants looking to grow, it’s quite ineffective if you don’t know how to implement it.
Whether it’s social media management, content strategy, metric analysis, email marketing, SEO, or otherwise, it’s imperative that you first understand what you’re doing.
How to Promote Your Business as an Independent Consultant
Promoting your business online, especially as an independent consultant or freelancer can be difficult. While it’s impossible to layout an entire roadmap to success in this article, below are a few helpful tips to get you started.
Outline Clear Goals & Objectives
In order to make any good progress with implementing a digital marketing strategy, you must first outline clear goals and objectives. This will provide you with a roadmap of sorts.
Define and Research Your Target Audience
Next, know your audience! What’s the demographic (i.e. age, gender, location, interests, etc.). Once you’ve clearly defined your audience, you’ll have a better idea of where they spend their most time online (i.e. Facebook, Instagram, Google, Email, etc.).
The initial information gathered via your goals, objectives, and target audience research will set you up for the next step which is the planning and implementation of the digital marketing strategy itself. It’s here where you’ll begin to promote your business!
Plan, Implement, & Adapt
This phase is where you’ll begin to promote your business as an independent consultant. Based on what you’ve planned, your marketing strategy is likely to be inclusive of your website and social media pages.
By using common digital marketing practices like SEO, digital ads, copywriting, social media management, email marketing, mobile optimization, and web development, among other things, you’ll begin to reap the rewards of the digital world!
A Final Word
As an independent consultant or freelancer, you have the power to control your destiny. Whether you want to tackle it on your own or hire help, your success is ultimately in your hands!
If you feel overwhelmed, don’t fret; it’s totally normal! As a recommendation, consider working with a local marketing agency. Not only will they be able to guide you through the process but they’ll bring their experience to expedite your digital strategy so that you can focus on your business.